PRIVACY POLICY
PRIVACY POLICY
Privacy Policy for Coastal Fitness
Effective Date: April 14, 2025
Last Updated: January 15, 2026
Introduction
Coastal Fitness (“we,” “our,” or “us”) values your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website, enroll in our services, or otherwise interact with us. By using our services, you agree to the terms of this policy.
We operate in Fort Myers, Florida, and comply with all applicable state and federal privacy laws.
1. Information We Collect
We may collect the following types of personal information:
Contact Information: Name, address, email address, and phone number.
Account Details: Login credentials (if applicable).
Payment Information: We do not directly store your credit/debit card information. All payment data is processed and stored by our third-party payment processor Zift, which maintains PCI-DSS compliance. We may retain limited billing information such as the last four digits of your card and billing address for record-keeping.
Health and Fitness Information: We collect health-related information including body composition measurements, fitness assessments, dietary information, and health history provided for training and nutritional coaching purposes. This information is used solely to provide personalized fitness and wellness services and is not shared with third parties except as required by law or with your explicit consent. You are not required to provide health information to use our basic services, but it may be necessary for personalized coaching programs. By providing this information, you consent to our use of it as described in this policy.
Technical Data: Browser type, IP address, device identifiers, and site usage data.
Voluntary Information: Feedback, testimonials, survey responses, or other data you choose to provide.
2. How We Use Your Information
We use your information to:
Deliver fitness and wellness services.
Manage appointments, billing, and account access.
Communicate important service-related updates and promotions.
Improve our services and customer experience.
Fulfill legal obligations and enforce policies.
3. Sharing Your Information
We may share your personal information only when necessary and only in the following ways:
With Service Providers: Such as payment processors, scheduling platforms, and marketing support services.
Joint Offers: With your consent, we may partner with other companies for co-branded promotions or events.
Legal Requirements: If required by law, regulation, or court order.
Business Transfers: In the event of a sale, merger, or acquisition.
We do not sell, rent, or lease your personal information to third parties for their marketing purposes.
4. Use of Cookies
We may use cookies or similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You may disable cookies through your browser settings, though some features may not function properly.
5. Your Rights and Choices
You have the right to:
Access and update your personal information.
Request deletion of your personal data (where permitted by law).
Opt out of marketing communications at any time. You may opt out at any time by:
– Clicking “unsubscribe” in any marketing email
– Replying “STOP” to any text message
– Contacting us directly at neil@coastalfbbc.com or 239-207-0003
Please note: Due to our communication system, opting out will stop ALL emails and text messages from us, including important account notifications, class reminders, and billing updates. If you opt out, we will not be able to send you any electronic communications. You may still receive communications required by law or necessary to fulfill contractual obligations (such as receipts for payments made).
6. Children’s Privacy and Parental Consent
Our services are available to individuals of all ages, including minors under 18 years old.
For participants under 18:
– A parent or legal guardian must provide consent and complete registration
– The parent/guardian is responsible for all information provided
– Parents may review, modify, or request deletion of their child’s information at any time
We comply with the Children’s Online Privacy Protection Act (COPPA) and do not knowingly collect personal information from children under 13 through our website without verifiable parental consent. Parents of children under 13 must complete all online forms and registrations on behalf of their child. To review or manage your child’s information, or to request deletion, contact us at the information provided below.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, alteration, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of any account passwords and for notifying us immediately of any unauthorized access.
8. Third-Party Links
Our website may include links to third-party sites. We are not responsible for the content or privacy practices of those sites.
9. Data Retention We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.
Retention periods:
– Active members: All data retained during active membership
– Former members: Contact and account information retained for 5 years after membership ends; health and fitness data retained for 5 years
– Billing and payment records: Retained for 7 years for accounting and tax purposes
– Marketing communications: Until you opt out or request deletion
– Trial participants who do not become members: Contact information retained for 2 years; health data deleted after 1 year You may request deletion of your data at any time by contacting us. We will honor deletion requests except where we are legally required to retain information (e.g., tax records, legal disputes).
10. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. Continued use of our services after changes indicates acceptance of the updated policy.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or your data, please contact:
Coastal Fitness
Fort Myers, FL
Email: neil@coastalfbbc.com
Phone: 239-207-0003
- California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect, use, and share
- Right to request deletion of your personal information
- Right to opt out of the “sale” of your information (we do not sell your data)
- Right to non-discrimination for exercising your privacy rights
To exercise these rights, contact us using the information provided in Section 11.
- Data Breach Notification
In the unlikely event of a data breach affecting your personal information, we will notify you and any applicable regulatory authorities as required by law. We will provide information about the breach, steps we are taking, and recommendations to protect yourself.
- International Data Transfers
Our services are based in the United States. If you access our services from outside the U.S., your information will be transferred to, stored, and processed in the United States, which may have different data protection laws than your country.
